Automation is one of the main ways to free up time in your business. Unfortunately, there are not 48 hours in one day. With the limited of time in each day, business owners are faced with the challenge of maximizing every second. Sending emails, writing a blog post, posting on social media are just a few task that requires daily attention. I use automation whenever I can in my design business, Hendricks Design Studios.
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The magic to automation is giving task daily love without actually taking the time out of your day each and every day. Business automation has great undeniable benefits.
- Frees up time
- Create consistency
- Increase income
How do you automate your business? Here are 8 easy ways to automate business tasks.
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1. Schedule Social Media Post
Nowadays social media is a must. With a large number of people online at all time, posting consistently is a great way to reach your target audience. With so many social outlets available it can become a little overwhelming to cost every day. Well, there is a good thing you do not have to. You can schedule weeks (or more if you are awesome) worth of content in one day with a few auto tools.
Probably my favorite automation tool. You can connect multiple profiles and groups to Hootsuite. Another cool thing about the program is the free plan. If you only have three profile you would like to link or just want to try out Hootsuite, the free plan is perfect. Plus the Google Chrome extension will blow your mind! It makes scheduling that much easier.
Here is what you can link up to Hootsuite:
- Your Facebook Group
- Linkedin Groups
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2. Set up Sales Funnels
Pretty much-making money in your sleep! Sounds nice right? Sales funnel works to create sales for you. One of the best ways to set up a sale funnel is by creating an email list on your blog. Offer value like a free download or a webinar to get your target audience interested and collect their emails using opt-in forms.
With MailChimp, you can setup automatic email sequences which will take your subscribers through the setup and ultimately landing on your offer. Whether that is a product you would like for them to purchase or a service. Keep in mind the ratio of giving to asking. Meaning you want to give value to build trust before asking someone to purchase from you.
3. Auto Bill Pay
Unnecessary late fees are such a pain. Especially when you have the money in your checking account but just forget to pay a bill. You have so much to remember, there is no space for due dates on business bills. Also, some companies offer discounts for auto bill pay which is a plus.
4. Batch Your Content
Schedule a day a week strictly for content. This will help you be prepared and cut back on the scrambling. You do not want to wait until of day to try to push content out. This may cause you to become desperate to post anything and you can get a little off brand without a plan. If you can do a month's worth of content in a day, more power to you! This will save you a lot of time. I just know myself and cannot focus that long to do a full month. Maybe two weeks on a good day. Be self-aware and stick to a schedule that works.
Types of content you can create:
- Video – Did you know YouTube is the 2nd highest search engine? Yeah, if you are not doing video content you should think about. Another form of video content is live streaming. Hop on Facebook live and give your audience value.
- Written – Blogging is a great way to show your expertise and encourage traffic to your website. You can create a personal blog and publish on sites such as Linkedin and Medium.
- Audio – A podcast gives people the option to listen to your articles on the go. You could take a YouTube video and create an audio track. Repurpose content, there is no need to create something from scratch.
- Images – Images are shared more than plain text. Using things like infographics or designed graphics will increase engagement.
5. Use Email Templates
Create a couple of email templates you will use often. All you have to do is copy, paste, and add in a little information to customize the email. You can use templates for new inquiries.
6. Automatically Book Meetings
I use AcuityScheduling to book my appointments which is much better than sending emails back and forth trying to find the perfect time to meet. Setup your and send it to whom ever wants to meet with. It's that easy. You can give AcuityScheduling a try for free!
7. Schedule Blog Post
I like to write a couple of blog post at a time on my batch days. After the post is completed, use the WordPress plug-in Editorial Calendar. Schedule the time and day you want to send your post out.
8. Accepting Reacquiring Payments
Wave Apps is an all-in-one software I use to collect reacquiring payments. The software has no monthly cost for basic accounting, only transaction fees.
Get to Automating
If you have not started an automation system for your business, start today! You would be amazed at how much time you will save and the boost in productivity.
How do you automate your business?